in your brand?
What is a brand?
A brand is what you and your people (customers, employees, investors) view as your biggest value proposition. Then, once you figure that out, your brand strategy is how you consistently deliver on that value with each and every thought, action, interaction, and decision you make for your company.
Think of your company like a person. People only do business with people they trust. We only trust people who are clear and consistent in what they say, think, and do. Therefore, your brand strategy is the thing that guarantees everything your company does is clear and consistent. By doing that, you establish trust, and when you establish trust and value, you get sales and lifelong customers.
“A BUSINESS CHASES PEOPLE,
WHILE A BRAND ATTRACTS THEM.”
Having a strong brand means:
You have promoters, not customers. You have devotees, not employees. Your company works for you; you don’t work for it. Your business is premium, not a commodity (i.e.: no discounting or competing on price!)
Ready to make your business a brand?
Are you completely overwhelmed by your business?
you haven’t built a brand.
Apply for a brand audit today.