Our organic reach on Facebook went from an average of 150 people to an average of over 1,500 people in 45 days after working with Kait on our positioning and brand personality. Everyone said Facebook organic is dead but it’s never been better for us. Our email list went from 484 to 802 subscribers in 45 days, then hit over 1,958 subscribers 30 days after that!
Before hiring Kait to help us with our brand personality and positioning, we were outsourcing our social media. The company we hired was good and posted 7 days a week, but we say that of our over 7,000 fans, we were only reaching about 200 or less on each post.
I figured I just had to keep spending money to boost posts, but Kait came in and audited our positioning, strategy, and voice and helped us to get clear on where the brand was. We’ve been doing well over the 9 years we’ve been open, but as we look to expand we wanted a more unified look and personality.
The numbers were remarkable. In 45 days after doing the audit and revised strategy, we saw our average organic reach hit over 1,500 people on each post. We also really increased our email list. It went from 484 to 802 subscribers in 45 days, then hit over 1,958 subscribers 30 days after that! Our open rate is above the restaurant industry average and we have an engaged audience.
If you really feel like your brand is holding your growing business back and your message is all over the place, I’d hire Kait.