We work with entrepreneurs, dreamers, and innovators. People who took a good hard look at the status quo and said, “No, thanks, not for me.” They’re burning with passion, and seek to turn that passion into a business that’s bigger than themselves. Self-employment isn’t what they’re after. They don’t want another job, they want to build a movement, an empire, something that will have a lasting, positive, life-transforming impact long after they sail into the sunset.And yeah, if we’re being honest, they want to have enough money and time so they can actually sail into the sunset (or fly, or motor yacht…to each their own).
If you’re like most aspiring entrepreneurs, you’ve got a TON of great ideas and passion oozing out your eyeballs. You’re a perpetual learner and you’ve studied up on marketing and best practices. Look, we certainly aren’t questioning that. If you didn’t, you wouldn’t be here.
Chances are that you’re getting hung up on execution. You’ve been revving your business engine for a while but haven’t actually taken off. So how exactly do you extract that passion and translate it into a clear brand where your only problem is keeping up with all the calls?
For starters, it’s extremely hard to do on your own. It’s kind of like why psychologists go to other psychologists. You can’t just assess yourself, and if you do, chances are it’s going to be biased and you’re going to miss the mark on what your customers really want from you.
Second, with so much technology and platforms, where does one even start to build and market a brand? You’ve probably been adding to a mental checklist that looks a little like this for a while:
One of the biggest, undiagnosed illnesses affecting high-potential entrepreneurs. The worst part? Aside from that laundry list above, you’re not exactly sure how to do all of these things, or WHICH freelancers and vendors you should use.
It’s enough to make anyone take a nap.
I get it, there’s a reason I can relate. I, and tons of entrepreneurs I’ve worked with, have all been through the same. Here’s the thing, if you’re aspiring to be a Fortune 500 company, you’ve got to first look and act the part. You can’t just throw something together and hope for the best…that’s called a trip to Ikea. Even if your dreams aren’t that lofty and you just want a lovable, manageable brand that generates money, you STILL have to look the part. If not, you’re going to spend your days discounting, competing, and chasing customers. Wouldn’t you rather just have them come to you like a moth to a flame, or (more fittingly and accurately) a human to an Apple or Starbucks store? That was a trick question, because of course you would. There’s literally no other answer to that question.
“In over 90 days, I have acquired 4 new clients, my email list continues to grow every single day, I have over 4,000 followers on Instagram, and my website sessions continue to increase.”
-Katie Sampayo, Founder of Katie Sampayo Fitness