Category: Entrepreneurship

The Good. The Bad. The Client Feedback.

For any of you who have sat on a call with a customer service rep, you’ve probably had at least one experience where a pleasant automated voice asks you to remain on the line after for a few questions about the company’s quality of service. While I typically never stay on the line to do […]

How I Learned to Attract A+ Clients

There are a lot of answers to the question, “How do you know you made it in business?” Of course, all of them are subjective. However, I’ve found one that seems to be the most consistent when asking entrepreneurs what business success looks like: “To attract clients I enjoy working with and to work with […]

How to use hourly rates and payment terms
to elevate your brand

When people think of brand positioning, one of the first things they look at is pricing.   Think about how the mass market views brands.   Gucci, BMW, and Dom Perignon are largely accepted as “premium brands” because people know they have a high cost.   Yes, any clothing, car, or champagne aficionado would tell […]

4 Reasons Why Branding Your Personal Facebook Page is Crucial to Growing Your Business

There’s no doubt that my personal LinkedIn page is one of the most powerful lead-generation tools for my business. It single-handedly contributes to prospects consistently calling me COLD and it is THE tool that expanded my business internationally. However, it’s a common misnomer that your LinkedIn profile is the ONLY place you should brand yourself […]

YOUR title matters more than your company name

A few weeks ago, a brilliant young gentleman approached me about how he could start getting paid to publicly speak. We had a 30-minute phone consultation about branding and positioning himself in a way so conference organizers would be anxious to get him on the roster. One of the biggest forehead-slapping moments of the conversation […]