Category: Entrepreneurship

How I Learned to Attract A+ Clients

How I Learned to Attract A+ Clients

There are a lot of answers to the question, “How do you know you made it in business?” Of course, all of them are subjective. However, I’ve found one that seems to be the most consistent when asking entrepreneurs what business success looks like: “To attract clients I enjoy working with and to work with […]

How I became consistent by creating systems for my one-person business

How I became consistent by creating systems for my one-person business

It was the morning of May 1st 2016 and I was busying myself with vacuuming the floors, scrubbing my countertops, and furiously organizing papers in my apartment. My habitual need to clean is generally a sure sign that I’m trying to avoid something else. Oh, yeah…that proposal I needed to draft for a potential client. […]

How to use hourly rates and payment terms
to elevate your brand

How to use hourly rates and payment terms
to elevate your brand

When people think of brand positioning, one of the first things they look at is pricing.   Think about how the mass market views brands.   Gucci, BMW, and Dom Perignon are largely accepted as “premium brands” because people know they have a high cost.   Yes, any clothing, car, or champagne aficionado would tell […]

How to Create High-Value Packages that Inspire
Prospects to Buy from You

How to Create High-Value Packages that Inspire
Prospects to Buy from You

Monday kicked off the first part of my 5-part Facebook Live series, Scaling Your Business and Brand for 2017.   This series was inspired by my own journey to grow my consulting business so I can enjoy a healthy balance of time and profitability, as well as increased brand awareness in 2017 as I take […]

4 Ways for Coaches, Consultants, and
Solopreneurs to Gain Back Hours
and Elevate Brand Image

4 Ways for Coaches, Consultants, and
Solopreneurs to Gain Back Hours
and Elevate Brand Image

Recently, I had a discovery meeting with a local artist. She’s insanely talented, and has been sought after by a number of interior designers for her custom pieces and beautiful work.   She reached out to me because she wanted to learn how she could effectively use social media to expand her reach and land […]

4 Reasons Why Branding Your Personal Facebook Page is Crucial to Growing Your Business

4 Reasons Why Branding Your Personal Facebook Page is Crucial to Growing Your Business

There’s no doubt that my personal LinkedIn page is one of the most powerful lead-generation tools for my business. It single-handedly contributes to prospects consistently calling me COLD and it is THE tool that expanded my business internationally. However, it’s a common misnomer that your LinkedIn profile is the ONLY place you should brand yourself […]

How to Get FREE Press That Attracts Leads to
You and Positions You as an
Industry Leader

How to Get FREE Press That Attracts Leads to
You and Positions You as an
Industry Leader

On a past episode of my live marketing show, a viewer asked:    “I’m a consultant with a small budget, I can’t afford a fancy PR firm but I know securing press for my business would be hugely beneficial to bolster my credibility and bring on new clients. How should I go about doing this?” My […]

YOUR title matters more than your company name

YOUR title matters more than your company name

A few weeks ago, a brilliant young gentleman approached me about how he could start getting paid to publicly speak. We had a 30-minute phone consultation about branding and positioning himself in a way so conference organizers would be anxious to get him on the roster. One of the biggest forehead-slapping moments of the conversation […]

How to build a business with a website that takes 10 minutes to make

How to build a business with a website that takes 10 minutes to make

As many of you know, last week I launched the new and improved version of my website! This project was truly a labor of love, and was the result of about 7 months of meticulously planning out photo shoots, video shoots, video scripts, lead pages, sales funnels, ebook writing, testimonial gathering, site architecture, etc. Heck, I […]

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