Category: Entrepreneurship

Marketing and the Need to Belong

I started last Saturday morning like I do most—I drifted in and out of sleep until finally, half-awake, I grabbed my phone and logged into Facebook. (Don’t judge me.) As I opened the app, I was immediately bombarded by a video of a pregnant giraffe walking in circles with two hooves hanging out of her. […]

5 Signs That It’s Time To Rebrand

Last week, I wrote an article about how to communicate effectively with graphic designers to ensure you are happy with the quality of the work. After publishing the piece, I had a reader reach out and ask a great question: “How do you know when it is time to rebrand?” I thought it was a great […]

Preventing Frustrations with Graphic Designers

Recently, I needed some design work done for my brand. Under a tight timeline and with many of my go-to designers busy, I headed to 99designs. I scoured the site, found a portfolio I absolutely loved, then contacted the designer and sent over some quick examples of work I liked and my requirements for project […]

Stop “Strategizing”

As a professional marketer, I’m often hired to develop strategies for my clients. Given my profession, what I’m about to say may sound a bit jarring. Strategizing may actually be stopping you. I know, it sounds intense, but I’m going to share a story from my own business to illustrate what I mean when I […]

How to truly become a person of value

As I sit down to write this article, I find myself a bit hesitant. Of all the consultations, workshops, and group coaching I lead, a good 95{b70789d127c08e430ee622ef228f970cb02a448e08788bca70e3c33c285e2b6e} of them can easily boil down to this one fundamental concept. So, why am I putting it out there? Admittedly, the whole “giving the milk away for free” […]

Stop swimming in shark-infested social
media waters

Last week, I presented at the Baltimore Business Journal’s first social media marketing series. I was tasked with reviewing the various social media channels, and which audiences aligned best with them. After edits and cutting 4 slides, the presentation landed at 20 slides. (Seriously, do you know exactly how many social media channels are out […]

Is technology killing professionalism?

It’s an intense question, but one I hadn’t even considered until a couple weeks ago. Let me start by giving some context here. I was in the middle of booking a branding and social media engagement with a high-end real estate firm. My assistant was tasked with scheduling the appointment, and during the communication it […]