Kait

How to maximize views and engagement on your LinkedIn Article

How to maximize views and engagement on your LinkedIn Article

Last week, my good friend Tim Foley published his first article on LinkedIn. (Woo Hoo! Go, Tim!) Prior to publishing his article, he reached out to ask me for some advice on posting. In rapid-fire succession, I quickly texted him the top 6 tips that have helped me use the LinkedIn publishing platform to grow […]

Preventing Frustrations with Graphic Designers

Preventing Frustrations with Graphic Designers

Recently, I needed some design work done for my brand. Under a tight timeline and with many of my go-to designers busy, I headed to 99designs. I scoured the site, found a portfolio I absolutely loved, then contacted the designer and sent over some quick examples of work I liked and my requirements for project […]

What many consultants forget about
(but many clients are looking for)

What many consultants forget about
(but many clients are looking for)

Last week, a reader reached out to me with an idea for a blog post. He’s a marketing consultant, and he frequently requests a portfolio of work from other consultants that he wants to partner with. Even though he sees their portfolio as a non-negotiable in assessing their quality of work, admittedly he doesn’t have […]

How to truly become a person of value

How to truly become a person of value

As I sit down to write this article, I find myself a bit hesitant. Of all the consultations, workshops, and group coaching I lead, a good 95{b70789d127c08e430ee622ef228f970cb02a448e08788bca70e3c33c285e2b6e} of them can easily boil down to this one fundamental concept. So, why am I putting it out there? Admittedly, the whole “giving the milk away for free” […]

Stop swimming in shark-infested social
media waters

Stop swimming in shark-infested social
media waters

Last week, I presented at the Baltimore Business Journal’s first social media marketing series. I was tasked with reviewing the various social media channels, and which audiences aligned best with them. After edits and cutting 4 slides, the presentation landed at 20 slides. (Seriously, do you know exactly how many social media channels are out […]

Invite people to be a part of your journey instead
of pushing your services

Invite people to be a part of your journey instead
of pushing your services

Lately, I’ve been noticing some compelling Facebook ads as I scroll through my feed. I was so impressed with some of them that I took screen shots:   You see, as a marketer, I make it a point to observe ALL advertising—the good, the bad, AND the ugly. I love seeing what works and what […]

Is technology killing professionalism?

Is technology killing professionalism?

It’s an intense question, but one I hadn’t even considered until a couple weeks ago. Let me start by giving some context here. I was in the middle of booking a branding and social media engagement with a high-end real estate firm. My assistant was tasked with scheduling the appointment, and during the communication it […]

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