Month: April 2017

Marketing and the Need to Belong

I started last Saturday morning like I do most—I drifted in and out of sleep until finally, half-awake, I grabbed my phone and logged into Facebook. (Don’t judge me.) As I opened the app, I was immediately bombarded by a video of a pregnant giraffe walking in circles with two hooves hanging out of her. […]

5 Signs That It’s Time To Rebrand

Last week, I wrote an article about how to communicate effectively with graphic designers to ensure you are happy with the quality of the work. After publishing the piece, I had a reader reach out and ask a great question: “How do you know when it is time to rebrand?” I thought it was a great […]

Preventing Frustrations with Graphic Designers

Recently, I needed some design work done for my brand. Under a tight timeline and with many of my go-to designers busy, I headed to 99designs. I scoured the site, found a portfolio I absolutely loved, then contacted the designer and sent over some quick examples of work I liked and my requirements for project […]