Month: March 2017

What many consultants forget about
(but many clients are looking for)

What many consultants forget about
(but many clients are looking for)

Last week, a reader reached out to me with an idea for a blog post. He’s a marketing consultant, and he frequently requests a portfolio of work from other consultants that he wants to partner with. Even though he sees their portfolio as a non-negotiable in assessing their quality of work, admittedly he doesn’t have […]

How to truly become a person of value

How to truly become a person of value

As I sit down to write this article, I find myself a bit hesitant. Of all the consultations, workshops, and group coaching I lead, a good 95{b70789d127c08e430ee622ef228f970cb02a448e08788bca70e3c33c285e2b6e} of them can easily boil down to this one fundamental concept. So, why am I putting it out there? Admittedly, the whole “giving the milk away for free” […]

Stop swimming in shark-infested social
media waters

Stop swimming in shark-infested social
media waters

Last week, I presented at the Baltimore Business Journal’s first social media marketing series. I was tasked with reviewing the various social media channels, and which audiences aligned best with them. After edits and cutting 4 slides, the presentation landed at 20 slides. (Seriously, do you know exactly how many social media channels are out […]

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