Month: March 2017

Stop “Strategizing”

As a professional marketer, I’m often hired to develop strategies for my clients. Given my profession, what I’m about to say may sound a bit jarring. Strategizing may actually be stopping you. I know, it sounds intense, but I’m going to share a story from my own business to illustrate what I mean when I […]

How to truly become a person of value

As I sit down to write this article, I find myself a bit hesitant. Of all the consultations, workshops, and group coaching I lead, a good 95{b70789d127c08e430ee622ef228f970cb02a448e08788bca70e3c33c285e2b6e} of them can easily boil down to this one fundamental concept. So, why am I putting it out there? Admittedly, the whole “giving the milk away for free” […]

Stop swimming in shark-infested social
media waters

Last week, I presented at the Baltimore Business Journal’s first social media marketing series. I was tasked with reviewing the various social media channels, and which audiences aligned best with them. After edits and cutting 4 slides, the presentation landed at 20 slides. (Seriously, do you know exactly how many social media channels are out […]