Month: February 2017

Invite people to be a part of your journey instead
of pushing your services

Invite people to be a part of your journey instead
of pushing your services

Lately, I’ve been noticing some compelling Facebook ads as I scroll through my feed. I was so impressed with some of them that I took screen shots:   You see, as a marketer, I make it a point to observe ALL advertising—the good, the bad, AND the ugly. I love seeing what works and what […]

Is technology killing professionalism?

Is technology killing professionalism?

It’s an intense question, but one I hadn’t even considered until a couple weeks ago. Let me start by giving some context here. I was in the middle of booking a branding and social media engagement with a high-end real estate firm. My assistant was tasked with scheduling the appointment, and during the communication it […]

How I Learned to Attract A+ Clients

How I Learned to Attract A+ Clients

There are a lot of answers to the question, “How do you know you made it in business?” Of course, all of them are subjective. However, I’ve found one that seems to be the most consistent when asking entrepreneurs what business success looks like: “To attract clients I enjoy working with and to work with […]

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