Month: December 2016

How to use hourly rates and payment terms
to elevate your brand

How to use hourly rates and payment terms
to elevate your brand

When people think of brand positioning, one of the first things they look at is pricing.   Think about how the mass market views brands.   Gucci, BMW, and Dom Perignon are largely accepted as “premium brands” because people know they have a high cost.   Yes, any clothing, car, or champagne aficionado would tell […]

How to Create High-Value Packages that Inspire
Prospects to Buy from You

How to Create High-Value Packages that Inspire
Prospects to Buy from You

Monday kicked off the first part of my 5-part Facebook Live series, Scaling Your Business and Brand for 2017.   This series was inspired by my own journey to grow my consulting business so I can enjoy a healthy balance of time and profitability, as well as increased brand awareness in 2017 as I take […]

4 Ways for Coaches, Consultants, and
Solopreneurs to Gain Back Hours
and Elevate Brand Image

4 Ways for Coaches, Consultants, and
Solopreneurs to Gain Back Hours
and Elevate Brand Image

Recently, I had a discovery meeting with a local artist. She’s insanely talented, and has been sought after by a number of interior designers for her custom pieces and beautiful work.   She reached out to me because she wanted to learn how she could effectively use social media to expand her reach and land […]

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